Post by account_disabled on Feb 18, 2024 22:50:38 GMT -5
“Submit” doesn’t add value and it doesn’t make a user want to take action. Even simply changing the call to action would boost this page’s conversion rate. Try this: “Send me the download link” or “Send me instant access” 11. USC Annenberg USC Annenberg Landing Page This is a pretty decent page but there are elements that definitely need testing in order to optimize conversions. 1. Stock images are useless I would have to think that USC could get a better photo than some generic stock woman.
Survey Area The banner ad that got me here said “Specialize in PR”. I would Buy TG Database change the first step into a drop down box that defaults to Public Relations. Then I would take the entire form and put it on this page. There can’t be that many required fields for this kind of lead so you might as well make it short and sweet. 3. FREE copies of FREE information The information enclosed in this brochure is not proprietary information. It’s a brochure. Don’t insult my intelligence by trying to make it out like FREE is a benefit of this download. Instead of the line “To receive a FREE copy of our…” try something like this: “Fill out the form on the left to discover how you can enhance your career with USC Annenberg.
Classes start soon and have limited space” This line works better than the ‘FREE’ line for a few reasons. First you’re making the brochure about the visitor instead of about you. The new line helps the visitor visualize how this report could make their life better. Secondly you’re injecting some urgency into the brochure by saying that space is limited. Now it’s time for YOU to take action Smell that? That’s the smell of roasted landing page. Make sure you continue to improve your own landing pages or they might be next! Take the time to look at your landing pages objectively.
Survey Area The banner ad that got me here said “Specialize in PR”. I would Buy TG Database change the first step into a drop down box that defaults to Public Relations. Then I would take the entire form and put it on this page. There can’t be that many required fields for this kind of lead so you might as well make it short and sweet. 3. FREE copies of FREE information The information enclosed in this brochure is not proprietary information. It’s a brochure. Don’t insult my intelligence by trying to make it out like FREE is a benefit of this download. Instead of the line “To receive a FREE copy of our…” try something like this: “Fill out the form on the left to discover how you can enhance your career with USC Annenberg.
Classes start soon and have limited space” This line works better than the ‘FREE’ line for a few reasons. First you’re making the brochure about the visitor instead of about you. The new line helps the visitor visualize how this report could make their life better. Secondly you’re injecting some urgency into the brochure by saying that space is limited. Now it’s time for YOU to take action Smell that? That’s the smell of roasted landing page. Make sure you continue to improve your own landing pages or they might be next! Take the time to look at your landing pages objectively.