Post by account_disabled on Jan 24, 2024 22:41:07 GMT -5
Relevance is one of the parameters on which the site’s position in search results depends. Read what site relevance is, how to check it and what to do to increase this indicator. The article will be useful for those who are just getting acquainted with the basics of SEO, are promoting their resource themselves or are hiring a contractor for optimization and want to better understand its terminology. Reading time: 12 minutes Relevance: what is it in simple words How do search engines evaluate relevance? What factors can affect the relevance of a site? How to check the relevance of a site Manually Netpeak Checker 10 Ways to Make Your Website Content More Relevant Summary Relevance: what is it in simple words The relevance of a site is the degree to which it matches the query entered by the user.
Determined by search Fax Lists engines to show the most useful content in search results. The higher the relevance, the greater the likelihood that the site will rank in the top search engines. Let's say you entered the query “how to drill a well with your own hands” into the search bar. If you see in the search results: “Build it yourself” website with tips on how to drill wells in your dacha yourself - this resource is relevant to your request ; The website of the company "Drilling Wells", which offers to order such a service, is an irrelevant resource . The second site is of no use to you - you want to drill a well yourself, and not pay money for it. This is what you make clear to the search engine with the wording “with your own hands.
There is no such thing as a “generally relevant” site; it can only be relevant to a specific query. If in this example you were looking for a professional using the query “drill a well price,” then the second resource would meet your expectations, but the first would not. In an article by Forbes , a specialist examined the question of what is more important for ranking: the authority of a resource or its relevance. He went through a hypothetical example in which the site is not optimized for certain keywords and covers a very wide range of topics. Even if everything is in order with the authority of this resource and trust sites link to it, it is difficult for a search engine to understand who will benefit from the resource.
Determined by search Fax Lists engines to show the most useful content in search results. The higher the relevance, the greater the likelihood that the site will rank in the top search engines. Let's say you entered the query “how to drill a well with your own hands” into the search bar. If you see in the search results: “Build it yourself” website with tips on how to drill wells in your dacha yourself - this resource is relevant to your request ; The website of the company "Drilling Wells", which offers to order such a service, is an irrelevant resource . The second site is of no use to you - you want to drill a well yourself, and not pay money for it. This is what you make clear to the search engine with the wording “with your own hands.
There is no such thing as a “generally relevant” site; it can only be relevant to a specific query. If in this example you were looking for a professional using the query “drill a well price,” then the second resource would meet your expectations, but the first would not. In an article by Forbes , a specialist examined the question of what is more important for ranking: the authority of a resource or its relevance. He went through a hypothetical example in which the site is not optimized for certain keywords and covers a very wide range of topics. Even if everything is in order with the authority of this resource and trust sites link to it, it is difficult for a search engine to understand who will benefit from the resource.