Post by account_disabled on Dec 27, 2023 5:02:54 GMT -5
SEO effects are influenced by many factors, and one of them is the brand's reputation on the Internet and mentions of it on other sites. In the article below, we will look at what elements of brand image Google takes into account in the process of ranking organic search results. We will also check how to shape the brand image and reputation to improve positioning results. DO YOU WANT TO BOOST YOUR WEBSITE? Take advantage of individual expert advice Do you want to increase your company's results? Take advantage of the support of our experts and discover the full capabilities of your website.
Learn free tips from Visible Range: Positioning Google Ads WhatsApp Number List campaigns UX optimization MAKE AN APPOINTMENT FOR A FREE AUDIT visible 54 Why is it worth monitoring your brand image on the Internet and brand mentions? Brand image includes the attitude (thoughts, feelings, beliefs) of your audience towards your company, products or services. Customers' feelings can influence their behavior, which in turn influences positioning, as do brand mentions.Reputation and brand mentions and SEO The more mentions of your brand on the Internet, the greater the chance that users will visit your website, get to know your company and be aware of its existence. The greater the brand awareness, the higher the loyalty rates - customers are more likely to return to a well-known brand with an established position on the market. All because they trust companies they have heard about before or with which they have had positive experiences. This loyalty and brand awareness can be a ranking signal in SEO, just like reputation.
Reputation, however, is not about the number of people who have heard about your company, product or service, but what they have heard about it. If the user experience is good and the reviews are positive, you may be able to get more traffic and more customers, which is further information for the robots confirming your position. How does Google evaluate brand reputation? Every company can rate itself with only superlatives. To prevent inaccuracies, Google robots use objective, external factors to assess reputation, such as: awards, bibliographies available on external websites using your website as a source, websites of experts in a given industry, information on Wikipedia, opinions on Google My Business and on external opinion portals. If the above resources do not provide Google with sufficient information about the brand's reputation, comments from bloggers and YouTubers are additionally used for evaluation. Therefore, it is worth investing in cooperation with reliable influencers with large reach. Search volume and SEO effects The number of searches indicates brand awareness on the Internet - the more people enter a brand phrase in Google, the greater the awareness.
Learn free tips from Visible Range: Positioning Google Ads WhatsApp Number List campaigns UX optimization MAKE AN APPOINTMENT FOR A FREE AUDIT visible 54 Why is it worth monitoring your brand image on the Internet and brand mentions? Brand image includes the attitude (thoughts, feelings, beliefs) of your audience towards your company, products or services. Customers' feelings can influence their behavior, which in turn influences positioning, as do brand mentions.Reputation and brand mentions and SEO The more mentions of your brand on the Internet, the greater the chance that users will visit your website, get to know your company and be aware of its existence. The greater the brand awareness, the higher the loyalty rates - customers are more likely to return to a well-known brand with an established position on the market. All because they trust companies they have heard about before or with which they have had positive experiences. This loyalty and brand awareness can be a ranking signal in SEO, just like reputation.
Reputation, however, is not about the number of people who have heard about your company, product or service, but what they have heard about it. If the user experience is good and the reviews are positive, you may be able to get more traffic and more customers, which is further information for the robots confirming your position. How does Google evaluate brand reputation? Every company can rate itself with only superlatives. To prevent inaccuracies, Google robots use objective, external factors to assess reputation, such as: awards, bibliographies available on external websites using your website as a source, websites of experts in a given industry, information on Wikipedia, opinions on Google My Business and on external opinion portals. If the above resources do not provide Google with sufficient information about the brand's reputation, comments from bloggers and YouTubers are additionally used for evaluation. Therefore, it is worth investing in cooperation with reliable influencers with large reach. Search volume and SEO effects The number of searches indicates brand awareness on the Internet - the more people enter a brand phrase in Google, the greater the awareness.