Post by account_disabled on Dec 11, 2023 6:16:08 GMT -5
Lead Contact who already shared some valuable information, following , and did so using a registration page (or landing page). Opportunity or MQL (Marketing Qualified Lead) Contact that is ready to be addressed by the sales team. That they have already decided that they want to buy your product or service, and clearly expressed that desire. Which, according to the information available, shows that they have a similar profile to those of your other clients, therefore, they may be interested in being approached. Rich materials to capture leads As I said before, obtaining MQL's is essential at this point in your strategy. However, to classify them, your company needs to obtain some information from your contacts that will only be possible if they tell you.
And that's where the rich materials come in! These materials are Phone Number List nothing more, and nothing less, than more structured content that has great value. It can take the form of ebooks, webinars, whitepapers, etc. When available, they serve as an exchange mechanism. Thus, your company can ask the user to fill out a form with some contact information so that they receive the content they want. Therefore, now it is time to produce, publish and promote your rich materials, so that you can classify your leads and discover the best contacts for your sales team. Active and publicized landing pages With your rich material produced it is time to use all the potential it has for lead generation.
For this, it is essential that you have a landing page (a page with a form that must be filled out for the content to be unlocked) so that the user can register their data in exchange for the content produced by your company. Once this page is published and ready to receive essential information from your contacts, do not forget to promote it (through email and social networks) so that it is viewed by the largest possible part of your audience, increasing the number of people with conversion potential. Marketing Automation implemented and in operation Now that your funnel is defined and your contacts are arriving, you just need to scale your activities, so you can generate and engage with your entire base.
And that's where the rich materials come in! These materials are Phone Number List nothing more, and nothing less, than more structured content that has great value. It can take the form of ebooks, webinars, whitepapers, etc. When available, they serve as an exchange mechanism. Thus, your company can ask the user to fill out a form with some contact information so that they receive the content they want. Therefore, now it is time to produce, publish and promote your rich materials, so that you can classify your leads and discover the best contacts for your sales team. Active and publicized landing pages With your rich material produced it is time to use all the potential it has for lead generation.
For this, it is essential that you have a landing page (a page with a form that must be filled out for the content to be unlocked) so that the user can register their data in exchange for the content produced by your company. Once this page is published and ready to receive essential information from your contacts, do not forget to promote it (through email and social networks) so that it is viewed by the largest possible part of your audience, increasing the number of people with conversion potential. Marketing Automation implemented and in operation Now that your funnel is defined and your contacts are arriving, you just need to scale your activities, so you can generate and engage with your entire base.