Post by account_disabled on Dec 2, 2023 4:10:58 GMT -5
The importance of Data Marketing and marketing in the digital age It cannot be denied that Data Marketing is the heart of marketing in this era because in addition to Data helping us understand customers. Including being able to offer products and services that meet more needs, data also helps us understand the past. Direction analysis Then you can plan strategies for the future better as well. Importantly, in order not to waste the marketing budget more than necessary, data can also help reduce errors in decision-making in this area. For example, if we analyze the data and find that we lost a lot of our budget. but did not receive marketing results We will be able to reduce the budget in that area. Therefore, we should study how data can be used to plan marketing.
Through various case studies like this one, STEPS Academy would like to present 3 examples Phone Number List of businesses that use data as an important part in planning strategies, resulting in more efficient marketing. Let's take a look at what the 3 case studies will have that are interesting and worth applying. 1.Progressive Insurance: Insurance companies that use data to create a better experience for customers. Progressive Insurance is an American insurance company that offers a variety of services such as home insurance, car insurance, commercial car insurance. Motorcycle insurance truck insurance to marine insurance You can see that this company focuses especially on car insurance. Progressive Insurance 's goal is to make the process of using the application even easier. Including creating satisfaction for customers.
This will lead to the development and increase in the number of customers who are loyal to our brand (Customer Loyalty). Progressive Insurance uses both Google tools to collect data on customer application usage and then analyze it further. Google Analytics 360: To track User Sessions (customer application usage sessions) and Demographics (customer categories divided according to various criteria). The company also uses BigQuery tools to analyze and process data. Customer behavior in more detail as well. Picture from mediafastcampus Google Tag Manager 360 : to track multiple customer actions Both actions that lead and do not lead to sales. Then use the insights gained to develop brand applications.
Through various case studies like this one, STEPS Academy would like to present 3 examples Phone Number List of businesses that use data as an important part in planning strategies, resulting in more efficient marketing. Let's take a look at what the 3 case studies will have that are interesting and worth applying. 1.Progressive Insurance: Insurance companies that use data to create a better experience for customers. Progressive Insurance is an American insurance company that offers a variety of services such as home insurance, car insurance, commercial car insurance. Motorcycle insurance truck insurance to marine insurance You can see that this company focuses especially on car insurance. Progressive Insurance 's goal is to make the process of using the application even easier. Including creating satisfaction for customers.
This will lead to the development and increase in the number of customers who are loyal to our brand (Customer Loyalty). Progressive Insurance uses both Google tools to collect data on customer application usage and then analyze it further. Google Analytics 360: To track User Sessions (customer application usage sessions) and Demographics (customer categories divided according to various criteria). The company also uses BigQuery tools to analyze and process data. Customer behavior in more detail as well. Picture from mediafastcampus Google Tag Manager 360 : to track multiple customer actions Both actions that lead and do not lead to sales. Then use the insights gained to develop brand applications.