Post by account_disabled on Mar 7, 2024 5:11:03 GMT -5
What is Marketing Automation and what does it do exactly? His final objective is the same as that of those who deal with Marketing & Sales : to convert new contacts into real corporate customers, more quickly and with greater production efficiency. Objective whose strategic and operational challenge is the set of activities relating to the management, control and measurement of demand generation and customer engagement activities . This is what marketers and professionals who work in Marketing and Sales say: in fact, according to the findings of the latest Global Report "State of Inbound 2018" by Hubspot Research , among the most “critical” marketing priorities of companies for the next 12 months are: convert contacts and leads into business customers; increase turnover on existing customers (up-selling, cross-selling); enable sales activities.
All objectives that can be achieved with Marketing Germany Phone Number Automation (not surprisingly considered a priority activity by 50% of the panel analyzed by Hubspot). What is Marketing Automation In essence, Marketing Automation is a category of technological solutions developed to simplify , automate and measure a company's marketing activities . If we look at it from a business perspective, we can "classify" it as a strategic activity that helps identify ideal customers. However, in order for it to produce the desired results, it is also necessary to understand its operational and technological aspects. Ultimately, in fact, Marketing Automation was born as a technological and process solution to automate repetitive activities. In particular, its objective is better management, effectiveness, control and measurement of demand generation and customer engagement activities to convert new contacts into real corporate customers.
The benefits of Marketing Automation In essence, Marketing Automation allows you to: 1) create, execute and manage marketing campaigns whose primary objective is to offer the right content at the right time , an important first step to bring users closer to your brand; 2) solicit an action, i.e. lead the user to interact with the company ; 3) transform the user into a customer and build loyalty in the relationship . All with timely and contextual actions, i.e. offering users exactly what they are looking for and responding to their needs at a given moment. From the users' perspective, these activities reduce "annoyance" due to unwelcome messages, spam or aggressive advertising actions, while from that of companies they allow efforts to be channeled in the best possible way (economic but also of people's operational activities). New call-to-action Because Marketing Automation is a sales tool As we said, Marketing Automation was initially created as a support for corporate marketing activities.
All objectives that can be achieved with Marketing Germany Phone Number Automation (not surprisingly considered a priority activity by 50% of the panel analyzed by Hubspot). What is Marketing Automation In essence, Marketing Automation is a category of technological solutions developed to simplify , automate and measure a company's marketing activities . If we look at it from a business perspective, we can "classify" it as a strategic activity that helps identify ideal customers. However, in order for it to produce the desired results, it is also necessary to understand its operational and technological aspects. Ultimately, in fact, Marketing Automation was born as a technological and process solution to automate repetitive activities. In particular, its objective is better management, effectiveness, control and measurement of demand generation and customer engagement activities to convert new contacts into real corporate customers.
The benefits of Marketing Automation In essence, Marketing Automation allows you to: 1) create, execute and manage marketing campaigns whose primary objective is to offer the right content at the right time , an important first step to bring users closer to your brand; 2) solicit an action, i.e. lead the user to interact with the company ; 3) transform the user into a customer and build loyalty in the relationship . All with timely and contextual actions, i.e. offering users exactly what they are looking for and responding to their needs at a given moment. From the users' perspective, these activities reduce "annoyance" due to unwelcome messages, spam or aggressive advertising actions, while from that of companies they allow efforts to be channeled in the best possible way (economic but also of people's operational activities). New call-to-action Because Marketing Automation is a sales tool As we said, Marketing Automation was initially created as a support for corporate marketing activities.